Saturday, January 20, 2018
BRISK SALES AND NATIONAL RECOGNITION
UNDERSCORE POPULARITY OF REVERENCE BY PULTE HOMES IN SUMMERLIN®
Reverence, a 300-acre Summerlin village, developed by Pulte Homes in collaboration with The Howard Hughes Corporation was recognized by the National Association of Home Builders (NAHB) National Sales and Marketing Council as a Gold Award Honoree in two categories: Best Graphic Continuity and Best Signage; Reverence was also recognized as a Silver Award Honoree for Best Marketing Print Advertisement and Best Master-Planned Community of the Year.
Silver Award Winners are the top vote recipients in each category and are finalists for the Gold Award. Gold Awards in each category were presented as part of the International Builders' Show, the awards ceremony on January 9 at Hyatt Regency Orlando, an event that drew more than 1,000 attendees.
"The Nationals are the most prestigious awards of their kind, setting the benchmark for innovations in new home design, marketing and sales," said Meredith Oliver, chairperson of the Nationals. "NAHB's commitment to recognizing originality, imagination and success has been exemplified by its award winners since the competition's inception."
During a three-day judging process, a panel of seven industry professionals from across the country determined the Silver and Gold award winners from a field of over 1,300 entries.
“To be recognized with an award of this scale for a master plan still in its infancy is remarkable,” said Jason Demuth, Division Director of Marketing and Market Intelligence for PulteGroup. “We are honored to be among so many other great communities nationwide. We knew we had something special with Reverence, when more than 2,500 prospective homebuyers visited the community during its grand opening weekend in mid-June and we sold all of our released home sites within the first few weeks. Since then, we have surpassed our sales goal each month, far outpacing anticipated sales volume and positioning Reverence for ongoing success in 2018.”
The community features six collections of homes in a variety of sizes and price points on an elevated ridgeline west of the 215 Beltway, nestled between the foothills of Red Rock Conservation Area. Reverence sits at an average elevation of 3,200 feet above sea level, creating a sense of sanctuary and peacefulness created in part by the fact that no future development will occur to the west. And like other areas of Summerlin that boast a similar elevation, Reverence enjoys cooler temperatures - a significant advantage in the desert climate.
Two collections, ideal for young families, move-up buyers and empty nesters, offer single- and two-story floorplans ranging from approximately 1,579 to 2,806+ square feet, priced from high $300’s. Four collections, designed for affluent families, upscale empty nesters, as well as those seeking the ultimate second home in Las Vegas, are located behind a guard gate. These homes offer a luxury lifestyle and range from approximately 2,156 to 4,815+ square feet in single- and two-story floorplans, including estate homes. These homes are priced from low $500s.
According to Demuth, Pulte believes there are several other factors, in addition to its location, that contributed to Reverence’s early sales success. These include the homes’ spacious floor plans and wide range of transitional and contemporary designs inspired by Craftsman, Prairie, Hacienda, Farmhouse and Desert Contemporary styles that cater to diverse architectural preferences.
Pulte also gives credit for Reverence’s early success to its unparalleled location that offers a Summerlin address with access to the community’s abundant amenities, plus adjacency to the 215 Beltway that provides easy and convenient access to just about anywhere in the valley, including The Strip, McCarran International Airport and nearby Downtown Summerlin®, home to City National Arena – practice facility for the Vegas Golden Knights, and coming soon, Las Vegas Ballpark – a 10,000-capacity baseball stadium that will serve as the new home of the Las Vegas 51s.
“Reverence has been masterfully planned within Summerlin design guidelines to ensure every detail combines to create an exceptional quality of life,” said Danielle Bisterfeldt, Vice President, Marketing, Summerlin for The Howard Hughes Corporation®. “Residents of Reverence enjoy access to all the amenities that make the Summerlin lifestyle so extraordinary – including parks, trails, golf courses, schools, Downtown Summerlin® and more - while simultaneously enjoying the beauty and intimacy of their immediate neighborhood with its own abundant and private amenities just outside their front door.”
All Reverence residents will enjoy miles of walking trails, an eight-acre park that includes an amphitheater, walking track and volleyball, basketball and tennis courts. A 16,000-square-foot indoor/outdoor recreation facility with state-of-the-art fitness center, outdoor resort and lap pools, and pickle ball and tennis courts, is the centerpiece of the village and accessible to residents within the guard gate. Expected to be complete by spring 2018, the Reverence recreation center also includes a multi-purpose room, great room, fire pit and outdoor terrace, men’s and women’s locker rooms and wet deck for poolside sunbathing. The recreation center is for the exclusive use of Reverence residents who live in one of seven neighborhoods inside the guard gate.
In addition to Reverence, Pulte is currently selling two other popular neighborhoods in Summerlin: Estrella in The Paseos village; and Vistara in The Cliffs village. To date, Pulte has built thousands of homes in Summerlin encompassed in over 30 neighborhoods throughout the master plan. For more information, visit LiveInReverence.com or call 877-853-2699.
Photo Caption: Reverence, a 300-acre Summerlin village, developed by Pulte Homes in collaboration with The Howard Hughes Corporation, was recognized by the National Association of Home Builders (NAHB) as a Gold Award Honoree in two categories: Best Graphic Continuity and Best Signage; Reverence was also recognized as a Silver Award Honoree for Best Marketing Print Advertisement and Best Master-Planned Community of the Year.
About PulteGroup, Inc.
PulteGroup, Inc. (NYSE: PHM), based in Atlanta, Georgia, is one of America’s largest homebuilding companies with operations in approximately 50 markets throughout the country. Through its brand portfolio that includes Centex, Pulte Homes, Del Webb, DiVosta Homes and John Wieland Homes and Neighborhoods, the company is one of the industry’s most versatile homebuilders able to meet the needs of multiple buyer groups and respond to changing consumer demand. PulteGroup conducts extensive research to provide homebuyers with innovative solutions and consumer inspired homes and communities to make lives better.
For more information about PulteGroup, Inc. and PulteGroup brands, go to pultegroupinc.com; www.pulte.com; www.centex.com; www.delwebb.com; www.divosta.com and www.jwhomes.com. Follow PulteGroup, Inc. on Twitter: @PulteGroupNews.
Developed by The Howard Hughes Corporation, Summerlin began to take shape in 1990 and has ranked in the country’s top 10 best-selling master-planned communities for nearly two decades. Located along the western rim of the Las Vegas valley, Summerlin encompasses 22,500 acres with approximately 6,000 gross acres still remaining to accommodate future growth, including infrastructure, open space and common areas, all within the master plan. The community is currently home to nearly 100,000 residents who enjoy an unparalleled list of amenities. These include more than 250 neighborhood and village parks, more than 150 completed miles of trails, 25 public and private schools, 14 houses of worship, ten golf courses, shopping centers, medical and cultural facilities, business parks and dozens of actively selling floor plans. Homes are available in a variety of styles – from single-family homes to townhomes– priced from the $250,000s to more than $1 million. For information on custom homesites in The Ridges please call 702.255.2500. Luxury apartment homes offer monthly rents starting from the $900s. Visit www.summerlin.com for more information.
About The Howard Hughes Corporation®
The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 13 states from New York to Hawai‘i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC with major offices in New York, Columbia, MD, Dallas, Houston, Las Vegas and Honolulu. For additional information about HHC, visit www.howardhughes.com.
Safe Harbor Statement
Statements made in this press release that are not historical facts, including statements accompanied by words such as “will,” “believe,” “expect,” “enables,” “realize”, “plan,” “intend,” “assume,” “transform” and other words of similar expression, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s expectations, estimates, assumptions, and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ materially are set forth as risk factors in The Howard Hughes Corporation’s filings with the Securities and Exchange Commission, including its Quarterly and Annual Reports. The Howard Hughes Corporation cautions you not to place undue reliance on the forward-looking statements contained in this release. The Howard Hughes Corporation does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.
Faiss Foley Warren