Saturday, February 6, 2016

Summerlin® Highlights Community Lifestyle With #SummerlinLife Campaign

Summerlin®, the valley’s largest master-planned community now in its 26th year of development, is marking  its signature lifestyle with a new campaign called #SummerlinLife. Featuring the community’s iconic outdoor amenities, the campaign reminds prospective homebuyers of Summerlin’s incomparable amenities unmatched by any other community in Southern Nevada.   This includes 150-plus parks, more than 150-miles of trails, community pools, nine golf courses, adjacency to Red Rock Canyon  and multiple shopping centers including Downtown Summerlin®, the 106-acre fashion, dining and entertainment center located in the heart of the community.

According to Danielle Bisterfeldt, director of marketing for Summerlin, this campaign shows house hunters how Summerlin can offer them not only a great home, but a great community. “Those who live in Summerlin recognize the value of purchasing a home here not just because of the community’s high design standards, lush landscaping and varied home offerings, but also because Summerlin offers a premium lifestyle experience that doesn’t exist in any other Las Vegas community.  As the campaign states, There’s life. And then there’s Summerlin Life.”

A recent survey revealed that 93 percent of Summerlin’s residents would recommend Summerlin to their friends and family. According to Bisterfeldt, the community’s amenities, including a social infrastructure that offers residents year-round access to specially planned events, seasonal celebrations, sports leagues and enrichment classes, easily plays a big role in residents’ willingness to recommend Summerlin to others.

Existing amenities include three community centers, two resident-only pools, top-ranked public and private schools, more than a dozen houses of worship and green space in every neighborhood.  Opening this spring is a fourth community center with a pool in The Vistas village, an indoor aquatic center in The Cliffs village, and opening this fall is a new charter school (kindergarten through eighth grade) located off of West Charleston and Sky Vista, bringing the total number of schools in Summerlin to 23.  

The #SummerlinLife campaign enforces the Summerlin brand message across all mediums. “Using the social media ‘hashtag’ symbol in this campaign is a natural way to seamlessly integrate social media into this initiative and symbolize the community’s progressive nature,” said Bisterfeldt.

New homes are currently selling in three Summerlin villages and offer more than 50 floor plans by builders Christopher Homes, KB Home, Lennar, Pulte Homes, Richmond American Homes, Ryland Homes, Toll Brothers, William Lyon Homes and Woodside Homes. For more information about Summerlin, visit Summerlin.com or download the new home finding app by searching “Summerlin” in your app store.

PHOTO CAPTION: A park in every neighborhood is just one of the many design requirements in Summerlin that allows adults and children, like Cora J. and Sydney L. enjoy an active, outdoor #SummerlinLife.

About Summerlin:

Developed by The Howard Hughes Corporation, Summerlin began to take shape in 1990 and has ranked in the country’s top 10 best-selling master-planned communities for nearly two decades. Located along the western rim of the Las Vegas valley, Summerlin encompasses 22,500 acres with approximately 7,000 gross acres still remaining to accommodate future growth, including infrastructure, open space and common areas, all within the master plan. The community is currently home to more than 100,000 residents who enjoy an unparalleled list of amenities. These include more than 150 neighborhood and village parks, more than 150 completed miles of trails, 22 public and private schools, 14 houses of worship, nine golf courses, shopping centers, medical and cultural facilities, business parks and dozens of actively selling floor plans. Homes are available in a variety of styles – from single-family homes to townhomes and condominiums– priced from the $200,000s to more than $2.5 million. For information on custom homesites in The Ridges please call 702.255.2500. Luxury apartment homes offer monthly rents starting from the $900s. Visit www.summerlin.com for more information.

About The Howard Hughes Corporation®

The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 16 states from New York to Hawai‘i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC and is headquartered in Dallas, TX. For additional information about HHC, visit www.howardhughes.com.

Safe Harbor Statement

Statements made in this press release that are not historical facts, including statements accompanied by words such as “will,” “believe,” “expect,” “enables,” “realize”, “plan,” “intend,” “transform” and other words of similar expression, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s expectations, estimates, assumptions, and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ materially are set forth as risk factors in The Howard Hughes Corporation’s filings with the Securities and Exchange Commission, including its Quarterly and Annual Reports. The Howard Hughes Corporation cautions you not to place undue reliance on the forward-looking statements contained in this release. The Howard Hughes Corporation does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.