Saturday, May 24, 2014

Summerlin's Award-Winning Search Tools Help New Home Buyers Find Their Dream Home

Summerlin, the largest master-planned community in Las Vegas, Nevada, continues to blaze new trails with the latest technology to help new home buyers find, review and purchase their dream home - even from the palm of their hand. The community’s active social media channels, including Facebook, Twitter, Instagram and You Tube, provide significant content and information for both new home buyers as well as current residents to learn about new homes in the community. Summerlin also offers a groundbreaking mobile app and recently redesigned website, which were recognized as the Best Website and Mobile App by Southern Nevada Home Builder’s 2014 Silver Nugget Awards.

The community’s new responsive website, summerlin.com, is now powered by the latest web technology to provide cross platform compatibility and ease of functionality. Images and text on the redesigned site now instantly resize for easy viewing on laptops, tablets and cell phones. Las Vegas-based R+W Advertising designed each platform to complement each other and partnered with local developer Raster Media to create the award-winning summerlin.com.

And for an even more convenient way to search new homes in Summerlin, users can download the Summerlin app to search new home inventory by price, builder and village on smart phones and tablets. They can also get directions, view floor plans and model home photos, watch videos, review amenities, map neighborhood locations, save homes for future reference and share homes they like.

“Mobile computers are spreading faster than any other consumer technology in history,” said Scott Robertson, managing partner for R+W Advertising. “Smartphones, tablets and wireless data plans are already a trillion dollar business. You need to be selling where your customers are shopping, and that’s from the palms of their hands.”

The Summerlin new home finding app was the first of its kind in the Southern Nevada homebuilding market. Developed by Chicago-based Percipia, a leading technology and telephony solutions company, the app also allows users to directly connect via phone or email to a builder’s sales agent with a simple tap of the smart phone touch screen display.

“When approached about this project we jumped at the opportunity,” said Kevin Yarnell, global director of sales for Percipia. “The end result is a user-friendly highly customized application that appeals to all audiences involved in the real estate transaction.”

“We know more than 90 percent of all home searches begin online and 53 percent of all Americans have smartphones,” said Danielle Bisterfeldt, director of marketing for Summerlin. “With so much moving toward the virtual online world, we wanted to make it as easy as possible for homebuyers and realtors to find the information they need quickly and conveniently.”

To download the free app search “Summerlin” in your app store. Explore the new summerlin.com and join the social media conversation by searching “Summerlin” and “Summerlinlv” on Facebook, Twitter, Instagram, You Tube and Google Plus.


PHOTO CAPTION: The newly redesigned, award-winning summerlin.com and the technologically advanced new home finding app feature the latest web technology and design, allowing new home buyers the ability to easily search for a new home, review photos of amenities and connect with sales agents using any device, including tablets and cell phones.


About Summerlin:
Developed by The Howard Hughes Corporation, Summerlin began to take shape in 1990 and has ranked in the country’s top 10 best-selling master-planned communities for nearly two decades. Located along the western rim of the Las Vegas valley, Summerlin encompasses 22,500 acres with approximately 6,000 acres still remaining to accommodate future growth within the master plan. The community is currently home to more than 100,000 residents who enjoy an unparalleled list of amenities. These include more than 150 neighborhood and village parks, more than 150 completed miles of trails, 22 public and private schools, 14 houses of worship, nine golf courses, shopping centers, medical and cultural facilities, business parks and dozens of actively selling floor plans. Homes are available in a variety of styles – from single-family homes to townhomes and condominiums– priced from the upper $200,000s to more than $1 million. Custom homesites in The Ridges are priced from the $300,000s. Luxury apartment homes offer monthly rents starting from the $800s. Visit www.summerlin.com for more information.

About The Howard Hughes Corporation®
The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 16 states from New York to Hawai‘i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC and is headquartered in Dallas, TX. For additional information about HHC, visit www.howardhughes.com.

Safe Harbor Statement
Statements made in this press release that are not historical facts, including statements accompanied by words such as “will,” “believe,” “expect,” “enables,” “realize”, “plan,” “intend,” “transform” and other words of similar expression, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s expectations, estimates, assumptions, and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ materially are set forth as risk factors in The Howard Hughes Corporation’s filings with the Securities and Exchange Commission, including its Quarterly and Annual Reports. The Howard Hughes Corporation cautions you not to place undue reliance on the forward-looking statements contained in this release. The Howard Hughes Corporation does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.