Briefly describe your role at Downtown Summerlin.
Halee: My role at Downtown Summerlin is to primarily promote and market the diverse mix of retail and dining partners to the Las Vegas community.
I also oversee 50+ public events including the signature Parade of Mischief Halloween Parade, annual Holiday Parade, Lunar New Year parade and Lei Day parade, among others.
I also work to help market and promote non-retail elements including the Class-A office buildings ONE and TWO Summerlin and 1700 Pavilion that will open in January of 2023; Downtown Summerlin’s three luxury multi-family developments, Constellation, Tanager and Tanager Echo, which is on track to open in early 2023; City National Arena, practice facility for the National Hockey League’s Vegas Golden Knights and Las Vegas Ballpark®, a 10,000-capacity minor league baseball stadium that is home to the Las Vegas Aviators®.
When did you start at Downtown Summerlin.
Halee: I was hired at Downtown Summerlin to oversee marketing in 2016. I started a few years after the property opened and immediately saw an opportunity to build on the success of the Holiday Parade.
Many families make a tradition of the parades and often see the Halloween or Holiday parade more than once a year. It’s become a tradition. I’m so grateful to be a part of it.
In your opinion, what sets DTS apart from other local shopping centers.
Halee: Downtown Summerlin is such a unique retail destination. The open-air, outdoor ambience is a huge draw for our customers. The fact that it encompasses more than just retail and dining, but serves as a one-stop for entertainment, sports, office, retail and residential is unlike anything else in Vegas. We call the property a walkable urban core. Anything you could need is all centrally located within the property.
Why are parades so special to the property?
Halee: Parades are a ton of work but so much fun. We start planning several months in advance. From tweaking or adding new floats, to castings, costumes and choreography, they are a full-time job!
Each parade offers a unique opportunity for us to incorporate the public through youth talent casting via our partner BESTAgency. They also offer a way for us to ingrain different cultures and communities. They’ve truly become a hallmark staple for the Las Vegas community.
We love giving back and offering different parades that are free and open to the public throughout the year. It’s a creative avenue to keep traffic and attendance strong.
What’s the best part about your job?
Halee: There are a lot of perks to my job. One of my favorites is probably watching the parade through the lens of the kiddos attending. Through all the hours and stresses, being able to light up their little faces and share the magic of the season, makes it all worthwhile.
When I overhear people talking about the property and select events they love and can’t wait to attend, that’s always a highlight too.
I’m proud to work for a company like The Howard Hughes Corporation who allows me to creativity plan and execute events that we feel will best resonate with our community and families locally.
Fun tip about the property?
Halee: Downtown Summerlin generates more traffic annually than Disneyland!
Favorite store to shop?
Halee: Too many favorites but Nike Red Rock, Anthropologie and lululemon are staples for sure.