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Online retailer, Barbell Apparel, in partnership with International Retail Group, Pop-Up (IRG), has opened its first brick-and-mortar store in the company portfolio at Downtown Summerlin®.

The buzzworthy brand is founded by a team of lifelong friends and athletes who started their story by launching athletic fit jeans on Kickstarter after an appearance on the famed TV show, Shark Tank. The brand has a simple vision: clothing should be better.

“We are thrilled to open our first pop-up store in Barbell Apparel history at Downtown Summerlin,” stated Alex Hansen, co-founder of Barbell Apparel. “Having a store allows us to touch the consumer directly and gain valuable feedback and insight that you can only get when you are face to face with the customer. The Summerlin location is perfect for our target demographic. We can’t wait to show Las Vegans what Barbell Apparel is all about.”

The store offers a unique and interactive retail experience that features the brand’s signature athletic jeans clothing line created for muscular athletes allowing them freedom to move and work out comfortably. In addition to jeans, select polos, chinos, shorts and athleticwear for men and women are stocked and available to purchase in-store.  

Check it out for yourself. Barbell Apparel is located on Festival Plaza Drive at Downtown Summerlin near New Balance and adjacent to Victoria’s Secret.

Inside of Barbell Apparel at Downtown Summerlin