The master-planned community of Summerlin, a development of The Howard Hughes Corporation®, was named the Master-Planned Community (MPC) of the Year as the Gold Award winner at The Nationals, a prestigious awards competition of the National Association of Homebuilders (NAHB) at its 2020 annual meeting in Las Vegas on Jan. 21.
Presented by the National Sales and Marketing Council (NSMC), a council of the NAHB, the Nationals celebrate North America’s best new-home developments, communities and professionals and recognize excellence in new home sales, marketing and design. Silver and Gold awards are given in more than 60 categories, culminating with the Master-Planned Community of the Year honor. A diverse panel of industry professionals from across the country selected Gold award winners from more than 1,300 entries.
“The Nationals are the most prestigious awards of their kind, setting the benchmark for innovation in new home design, marketing and sales,” said Lisa Herbert, chairperson of The Nationals. “NAHB’s commitment to recognizing originality, imagination and success has been exemplified by its award winners since the competition’s inception.”
At The Nationals, Summerlin received two additional Gold awards for its print advertising campaign and brochure that invites residents to “Be Part of Something Beautiful.” The campaign celebrates the hallmark Summerlin lifestyle and brand that has been fortified and inspired over the past three decades by beautiful moments residents have created in the community.
Summerlin also received Silver Awards in partnership with its longstanding agencies of record – Robertson + Partners, Faiss Foley Warren Public Relations and ThriveHive – in three categories including Best Overall Advertising Campaign, Best Print Ad and Best Digital Marketing Campaign. Downtown Summerlin® was awarded Silver for Best Community Amenity.
According to Bisterfeldt, “we believe that life is not made up of huge, transformative experiences, rather, it is a collection of small, simple, beautiful moments. Whether it is going out for a hike with a friend, joining a little league baseball team, dinner with friends or opening a business, every single day presents us with the opportunity to Be Part of Something Beautiful. Our campaign encourages people to seize those moments and cherish them.”
The Gold award comes on the heels of Summerlin’s 2019 national ranking as the country’s #3 best-selling master-planned community, a ranking based on new home sales compiled by national real estate consultant RCLCO. Summerlin was also named the country’s #6 MPC for the decade based on five top ten appearances since 2010. The community has consistently appeared on its annual list 24 times since RCLCO began tracking MPCs 26 years ago.
As Summerlin looks to 2020 and marks its 30th year, the community anticipates significant ongoing development this year, including the opening of ten new neighborhoods, the introduction of a new village, and a greater focus on more housing options that offer unique, smaller footprints not seen before in Summerlin that cater to growing consumer preference for lower maintenance and a more experiential lifestyle.
The master-planned community of Summerlin currently offers more than 160 floorplans in 35 neighborhoods throughout nine distinct villages. Homes are available in a variety of styles – from single-family homes to townhomes, priced from the low $300,000s to more than $1 million.
PHOTO CAPTION: Summerlin was named the Master-Planned Community (MPC) of the Year as the Gold Award winner at The Nationals, a prestigious awards competition of the National Association of Homebuilders (NAHB) at its 2020 annual meeting in Las Vegas on Jan. 21. Summerlin also received multiple awards for its marketing efforts and campaigns, and Downtown Summerlin received a Silver Award as Best Community Amenity.
Developed by The Howard Hughes Corporation, Summerlin began to take shape in 1990 and has ranked in the country’s top 10 best-selling master-planned communities for nearly two decades. Located along the western rim of the Las Vegas valley, Summerlin encompasses 22,500 acres with approximately 6,000 gross acres still remaining to accommodate future growth, including infrastructure, open space and common areas, all within the master plan. The community is currently home to nearly 100,000 residents who enjoy an unparalleled list of amenities. These include more than 250 neighborhood and village parks, more than 150 completed miles of trails, 26 public and private schools, 14 houses of worship, ten golf courses, shopping centers, medical and cultural facilities, business parks and dozens of actively selling floor plans. Homes are available in a variety of styles – from single-family homes to townhomes– priced from the $300,000s to more than $2.5 million. For information on custom homesites in The Ridges please call 702.255.2500. Luxury apartment homes offer monthly rents starting from the $900s.
About The Howard Hughes Corporation®
The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 14 states from New York to Hawai‘i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC with major offices in New York, Columbia, MD, Dallas, Houston, Las Vegas and Honolulu. For additional information about HHC, visit www.howardhughes.com, or find us on Facebook, Twitter, Instagram, and LinkedIn.
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